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Marketing Operations Manager
| Company | Stensul |
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| Location | New York, NY, USA |
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| Salary | $130000 – $158000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5- 8+ years of experience in marketing operations, revenue operations, or demand generation at a B2B SaaS company.
- Deep expertise in marketing automation (Marketo), CRM (Salesforce), and analytics (Looker), etc.
- Strong knowledge of lead source and UTM tracking, lead scoring, attribution models, funnel metrics, campaign architecture, program templates, data standardization and normalization, and ABM strategies.
- Ability to analyze complex data sets and provide actionable insights to optimize marketing performance and fix data issues.
- Experience working with Sales and RevOps teams to align marketing with revenue goals.
- Strong prioritization, project management skills, and ability to thrive in a fast-paced, high-growth environment.
- Experience managing marketing budgets and driving efficiency improvements.
- Excellent written and verbal skills and ability to communicate over video chat, Slack, email, and project management tools.
Responsibilities
- Own and optimize our MarTech stack, including Marketo, 6sense, Drift, Asana, etc.
- Evaluate new technologies aligning with business objectives and drive negotiations and purchase decisions.
- Actively learn how to apply AI to optimize processes and workflows.
- Lead the integration, automation, and management of systems and data across our revenue stack using integration and automation platforms.
- Ensure marketing systems and processes scale effectively with company growth.
- Develop and maintain marketing dashboards, reports, and attribution models to track key metrics in cloud-data warehouse and BI tools.
- Provide data-driven insights to optimize lead generation, pipeline velocity, and revenue impact.
- Implement and refine marketing attribution models to measure campaign effectiveness.
- Collaborate with Demand Gen, Product Marketing, and Sales Ops to optimize lead scoring and nurturing.
- Oversee lead routing, database hygiene, and automation workflows to maximize conversion.
- Partner with SDRs and Sales teams to ensure marketing-generated leads are followed up effectively.
- Improve and document marketing workflows, campaign execution processes, and reporting frameworks.
- Support budgeting, forecasting, and performance analysis to improve ROI on marketing spend.
- Act as a key liaison between marketing, sales, finance, and operations teams.
- Use the Stensul Platform to create and optimize email and landing page templates for maximum scalability.
- Democratize the campaign creation process so stakeholders in demand generation and other roles can easily update content and execute campaigns safely and efficiently.
- Contribute to thought leadership that evangelized the benefits of the Stensul Platform to marketing operations professionals and enterprises.
Preferred Qualifications
No preferred qualifications provided.
