Digital Product Content Specialist
| Company | Fortune Brands |
|---|---|
| Location | Highland Park, IL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level |
Requirements
- Bachelor’s degree in marketing, Communications, Business or a related field is required.
- Minimum 3 years’ experience in Marketing, Advertising, Customer Service, or related field.
- Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content.
- Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently.
- A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively.
- Proven team player comfortable working on multiple cross-functional teams.
Responsibilities
- Assist the Digital Content Manager in the execution of a holistic digital product content strategy for the e-commerce channel, with emphasis on deploying product content that is optimized for both consumer engagement and retailer search engines.
- Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites.
- Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify).
- Audit and document existing processes across the enterprise for developing and deploying digital product content.
- Develop a detailed monthly digital product content production/deployment calendar.
- Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
- Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.
- Audit/assess each major retailer using the digital product content scorecard.
- Leverage internal and external data sources to gather relevant industry benchmarks.
- Oversee the day-to-day management of outside digital content vendors.
- Follow internal processes while also seeking ways to increase team efficiency.
Preferred Qualifications
- Experience in consumer durables products is a plus.
- Familiarity with Salsify Product Content Management Platform is preferred.
- Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy.
- Familiarity with product content management platforms.