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Vice President – Business Marketing
| Company | Weber Shandwick |
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| Location | Baltimore, MD, USA |
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| Salary | $113000 – $150000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Expert or higher |
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Requirements
- Bachelor’s degree
- 10 – 12 years’ experience
- Previous experience with a digital marketing or digital agency strongly preferred
- Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals
- Proven expertise in B2B and/or integrated digital campaigns
- Experience with B2B automation platforms and MarTech tools (eg- Salesforce, Marketo, Pardot, etc.)
- Experience working with creative and/or technical teams
- Success in participating in the new business process
- Outstanding written and verbal communication skills
- Familiarity and comfort working with senior-level clients as well as integrated agency teams
- Experience in managing/providing oversight for junior or mid-level team members
Responsibilities
- Development and implement fully integrated strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs
- Execute digital engagement campaigns for top-tier clients using marketing automation tools, especially for audiences with long sales cycles
- Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences
- Serve as a lead digital strategist for multiple clients and internal functions
- Brainstorm and pitch compelling ideas for performance marketing campaigns and projects
- Inform the development of creative and editorial assets to resonate with priority audiences and ensure channels are being used in high-value ways
- Manage multiple projects at various stages simultaneously, while managing account budgets and staffing
- Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy
- Support new business development efforts
Preferred Qualifications
- Experience in integrated digital marketing strategy and execution
- Ability to build fully integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands
- Experience in conducting research of various types such as; market landscape, persona, competitor and content research
- A solutions-oriented, resourceful, and collaborative contributor to the success of both their clients, team, and agency
- Experience in development of project plans, calendars, and workflow processes
- Strong client management and counsel skills
- Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
- Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
- Strong understanding of digital analytics, measurement and performance-driven insights
- Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.) or relevant growth/performance marketing experience
- Background in demand gen, lead gen, sales enablement, ABM and email marketing
- Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice
