Senior Staff Product Marketing Manager

Bachelor’s degree in marketing, or related field, or equivalent experience required
12+ years’ experience leading teams in global marketing organizations with increasing levels of responsibility, including driving engagement programs
Proven record of working with various internal teams, agencies and partners to deliver the strategy and go-to-market for new products and features
Deep experience reviewing consumer insights, business analytics and strategic analytics to inform planning and optimize outcomes
Highly skilled at managing multiple projects in a highly dynamic and fluid environment
Proactive and demonstrated ability to appropriately assess business-critical decisions of diverse scope and drive to solutions
Maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment
Fluent in English with exceptional verbal and written communication skills; proficiency in additional language(s) is a plus
Intermediate Microsoft Office Skills (Word, Excel, PowerPoint)

Partner with manager to drive initial wallet cash launch and then continued evolution of PEG migration incentive features
Finalize all elements of migration strategy for FY25 and create FY26 migration strategy
Drive all elements of migration incremental programs GTM with cross-functional teams, including readiness, launch and ongoing evaluation and insights
Partner closely with the VP of GMOM and your manager to be a thought leader in discussions with DSAE on engagement insights and potential incremental programs
Once aligned, drive all elements of the program via campaigns to maximize retention through engagement including readiness, launch and ongoing evaluation and insights
Act as the lead for product marketing in the ongoing initiatives of experimentation and core UX to maximize the player experience across all devices
Partner with PEG to influence and support new social feature strategy and releases that support of platform engagement goals

MBA a plus
Strong familiarity with, and passion for, modern console gaming, digital gaming ecosystems, and gaming culture
Familiarity with PC and Mobile Gaming
Familiarity with MicroStrategy