Skip to content
Sales Engineer – Consumer Panel
| Company | SPINS |
|---|
| Location | Chicago, IL, USA |
|---|
| Salary | $95000 – $120000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Mid Level, Senior |
|---|
Requirements
- 3–6 years of experience in a sales engineering, insights, consulting, analytics strategy, or technical pre-sales role supporting CPG clients.
- Must have direct experience working with consumer panel data (e.g., NIQ/Circana/Kantar/Gfk) and applying those insights in a CPG brand, agency, or data provider context.
- Strong knowledge of how CPGs use consumer panel data to drive decisions in brand management, marketing strategy, innovation, and retail activation.
- Exceptional communication and storytelling skills with the ability to simplify technical concepts for non-technical audiences.
- Experience supporting consultative sales processes—scoping solutions, pricing, and working across complex stakeholder groups.
- Familiarity with CRM systems (e.g., Salesforce), Excel, PowerPoint, and BI tools like Looker or Tableau.
- Highly organized, adaptable, and energized by working in a fast-paced, cross-functional environment.
Responsibilities
- Collaborate with account executives and prospects to uncover client objectives and define how SPINS’ consumer panel and syndicated data solutions can solve them.
- Lead discovery and consultative selling efforts with client teams across brand, insights, marketing, and analytics functions.
- Clearly articulate how SPINS’ consumer data provides differentiated value and can inform product development, brand health tracking, category strategies, competitive analysis, and consumer targeting.
- Deliver engaging demos and data walkthroughs to illustrate platform capabilities, panel methodology, and analytic output.
- Address technical and analytical questions during the sales cycle, ensuring clarity around methodology and expected outcomes.
- Design solutions grounded in client use cases, ensuring technical and strategic fit.
- Define technical feasibility, data coverage, and deliverable approach in collaboration with product owners.
- Build tailored proposals and support pricing strategy in collaboration with sales and operations teams.
- Serve as a core contributor across the full sales cycle—from early engagement through final contracting and hand-off.
- Partner with onboarding and customer success teams to ensure post-sale continuity and clear delivery expectation.
- Act as a voice of the customer internally—bringing field feedback to product and analytics teams to enhance our solutions.
- Maintain a strong pulse on evolving CPG industry trends, competitive consumer panel data offerings, and innovations in consumer insights.
Preferred Qualifications
No preferred qualifications provided.
