VP of Sales and Marketing

VP of Sales and Marketing

Requirements

• Bachelor’s degree in Business Administration, Marketing, Construction Management, Engineering, or a related field. Power generation industry experience preferred, particularly nuclear.
• 10+ years of experience in sales, marketing, or business development within the industrial construction or related sectors. At least 5 years in a leadership role.
• Demonstrated track record of growing sales, leading high-performing teams, and achieving business development targets in the industrial construction industry.
• Preferred knowledge and understanding of the power generation services industry, including trends, challenges, and key players.
• Strong leadership, mentoring, and team management skills, with a focus on fostering collaboration, accountability, and high performance.
• Excellent verbal and written communication skills, with the ability to present complex concepts clearly to both internal and external stakeholders.
• Strong analytical and problem-solving skills, with the ability to assess market conditions, financial reports, and sales performance metrics.
• Familiarity with CRM software, marketing automation tools, and analytics platforms.
• Ability to develop long-term strategies aligned with organizational goals and market trends.
• Customer-centric mindset with a focus on delivering value and exceeding client expectations.
• Strong negotiation skills, with the ability to close high-value contracts.
• Ability to adjust strategies and tactics quickly in a dynamic and competitive environment.
• Highly motivated by achieving targets and driving business outcome.
• Proficiency in Microsoft O365, Teams, and related communication software.
• Ability to exercise diplomacy, judgement, and discretion, particularly related to sensitive or confidential information.
• Must possess a demonstrated attention to detail and ability to lead directly and through influence.
• Valid driver’s license with a good driving record.
• Comfortable with overnight travel as needed for business needs.

Responsibilities

• Build a strong and dynamic sales team that aligns with the company’s best-in-class market approach and reputation.
• Create and implement comprehensive sales strategies to achieve revenue and growth targets. Focus on new business development, expanding existing client relationships, and identifying new market opportunities.
• Lead, mentor, and manage the sales and estimating teams, ensuring they meet performance goals. Provide training and support to enhance their skills and effectiveness.
• Cultivate relationships with key clients, stakeholders, and partners. Act as the senior point of contact for top-tier accounts, overseeing contract negotiations and project development discussions.
• Develop accurate sales forecasts and reports, analyzing trends and adjusting strategies to meet changing market demands.
• Continuously analyze industry trends, competitive landscape, and client needs to adapt sales strategies and maintain a competitive edge in the marketplace.
• Manage the sales and marketing budgets, ensuring cost-effectiveness and proper allocation of resources to achieve maximum return on investment.
• Monitor and report on revenue performance relative to targets, identifying potential risks and opportunities for improvement.
• Enhance the company’s brand, ensuring consistency across all marketing materials and communications.
• Oversee the development and execution of targeted marketing campaigns, including digital marketing, content creation, trade shows, and industry events, to drive awareness and generate leads.
• Use market research and customer feedback to identify new business opportunities, refine service offerings, and position the company’s services more effectively.
• Develop and implement lead generation programs to build a pipeline of qualified opportunities. Work closely with the sales team to convert leads into long-term contracts.
• Oversee and direct marketing department to enhance the company’s online presence, including website, social media, SEO, and paid advertising, to improve brand visibility and attract new clients.
• Work closely with project management, operations, and engineering teams to ensure alignment between sales/marketing efforts and project delivery capabilities.
• Report to the CEO and collaborate with other senior leaders to support business objectives, including growth, profitability, and market positioning.
• Perform works as apparent or as assigned.
• Support the effort of ISO 9001 and process improvement by recommending methods, equipment, techniques, and other changes to improve company operations. Participate in internal audits, risk assessment, and corrective actions as required.
• This position requires intermittent availability during weekends, evenings, and early mornings for emergency projects.

Preferred Qualifications

• Power generation industry experience preferred, particularly nuclear.