Product Marketing Manager

Product Marketing Manager

Requirements

• Bachelor’s degree
• 7 + years of experience in Building Management Systems
• 3 + years of experience with product marketing or product management

Responsibilities

• Responsible for prioritizing projects and identifying opportunities for improvement to enhance Product Management performance.
• Oversee research and analytics to support and contribute to the development of marketing strategies.
• Collects and analyzes macroeconomics, industry, and target market information to forecast market size.
• Conducts competitive product and service analysis, and market research of product consumer behavior and professional audience to develop product requirements and specifications.
• Coordinates or participates in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• Identifies, develops, and implements near-term and mid-term business strategies relating to the development of new products, technologies, services, follow-on products, and/or industries to ensure profitability and positioning in the market.
• Initiates and prioritizes projects, tracks product/service development and develops product/service launch plans to effectively manage a product or service category’s life cycle and ensure profitability.
• Work across internal teams to support training, sales & technical requirements gathering, and priority-setting.
• Provide counsel to sales teams and distribution partners in support of products & tools.
• Participate in in-house factory initiatives as needed (i.e. quality improvement, CRM tool optimization, etc.)
• Provide marketing and promotional content for supported product line(s)
• Identify and promote standard methodologies across the sales teams.
• Travel as required within North America (10%-25%)

Preferred Qualifications

• Strong written and verbal communication skills, including public speaking.
• Experience with Carrier and/or Automated Logic building management system
• Experience estimating and designing control systems.
• Demonstrate exceptional analytical problem-solving and critical thinking skills.
• Ability to develop constructive and collaborative working relationships across functional teams.
• Up to date on new technologies and ability to apply new knowledge and techniques to the job.
• Use and familiarity with MS Office – Outlook (power user), Excel (power user), PowerPoint (power user), Word, Visio, Asana, Photoshop, Salesforce.com platform.
• Camtasia or other video recording/editing software experience.
• Ability to handle several tasks at a time and deliver consistently.
• Capable of working independently and comfortable making decisions
• Substantial knowledge of Carrier organization, programs, or systems to make enhancements within job area.