Sr. Influencer Marketing Manager
| Company | Tombras |
|---|---|
| Location | Knoxville, TN, USA, Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 2+ years of experience in social media and influencer management, strategy and content creation
- Excellent written and verbal communication skills
- Experience with social media platform intricacies, analytics and reporting tools
- Highly organized with the ability to multi-task and work quickly and efficiently under pressure
- Ability to work collaboratively with cross-functional teams
- Ability to proofread content for grammatical accuracy and maintain style consistency across pieces
- Strong communication skills to ensure ideas are presented effectively and coherently, and to correspond with external partners on an ongoing basis
- Passion for connecting brands to real people in real-time, all the time
- Passion for current and emerging social media platforms, trends, and best practices
- Strong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneously
- Experience managing and leading a team, giving feedback, setting goals, and fostering a positive team culture
- An attitude of positivity, adaptability, curiosity, and exploration
Responsibilities
- Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
- Lead influencer/content creator POVs for internal and client needs
- Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories
- Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc.
- Conduct outreach and build relationships with known agencies, managers, etc.
- Contribute to creating unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals
- Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment
- Manage outreach initiatives and content creator deals
- Collaborate with business affairs team to review contracts and talent agreements, as well as in-house creatives, community managers, brand strategists, project managers, account teams, and analysts
- Research and apply insights, data and statistics to support creative & strategy
- Execute and manage Influencer campaigns from briefing to launch, including client communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting
- Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics and more
Preferred Qualifications
- Experience working with CPG brands is a bonus