Lead – Partner Marketing – Soccer Speciality
| Company | Nike |
|---|---|
| Location | Beaverton, OR, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree in Marketing, Business or closely related field or equivalent combination of education and experience.
- 5+ years or more work experience in a partner or brand marketing role, including within a cross-functional or cross-category teams
- Strong understanding of brand marketing, as well as a strong working knowledge of other digital channels including apps, performance marketing and social media
- Demonstrated genuine passion and deep understanding of soccer ecosystem and growing the sport
- Extensive knowledge of the Nike Soccer product and athlete portfolio
- Team-first mentality, optimism, and ability to influence decision makers
- Retail first approach with strong initiative and curiosity to cultivate innovation and brand storytelling
- Exceptional verbal and written communication skills including presentations on complex business issues and recommendations
- Ability to balance creativity with organization and discipline in fast moving, ambiguous environment with multiple priorities and stakeholders
- Experience with managing budgets and having a proven record of demonstrating strong return on investment.
Responsibilities
- Obsess the Soccer Marketplace, Consumer and Partner Marketing opportunities
- Drive and deliver the annual North America Partner Marketing Soccer Specialty plan
- Oversee seasonal campaigns and product integration into programming (including but not limited to in-store marketing, digital marketing, and grassroots event activations across our key partners)
- Collaborate with Cross Functional brand & business teammates from concepts to execution, engaging with our key cross-functional teammates
- Partner with Brand and Sports Marketing to elevate athlete storytelling and athlete integration into partner programming and activations
- Support an end-to-end process to gain insight from consumers including sport trends and opportunities
- Support development of annual and seasonal programming plans
- Manage asset development and distribution across multiple channels
- Identify integrated opportunities and alignments between Brand Marketing and Business teams to build the strongest end-in-mind experience for the consumer across performance and culture
- Track and manage seasonal product sell-in to marketing campaign targets, results, learnings and recaps.
Preferred Qualifications
- Creativity & Inspiration: Creative strategist that drives bold, insight-led ideas and inspires and motivates others to be fearless in their thinking
- Business Acumen / Results Orientation: Find new and effective ways to break through in multi-brand partner environments
- Team Leadership: Leads by example, with the ability to instill trust & confidence in the team and partners. Brings integrity, positivity, and confidence into every room
- Expert Communicator: Leads the Soccer Partner Marketing offense representing Nike and partner needs for mutually profitable brand and business growth
- Marketing Expertise: Expert in leading brand and idea-led cross channel marketing that targets specific consumers with the most impactful levers across our partner ecosystems.
- Retail First Approach: Fluent in Sport Performance Retail environments and modern marketing to be at the speed and in the path of the consumer. Always curious to be at the forefront of retail consumer engagement.
- Product Knowledge: Obsessed with product innovation and differentiation. Expert at shaping and communicating the most relevant Nike Running and Soccer product construct and offerings to create differentiation in our marketplace and delivering premium, cohesive retail journeys that differentiate our product online to offline.