Manager – Creative Sync – Short Form & Digital Partnerships
| Company | Universal Music Group |
|---|---|
| Location | Santa Monica, CA, USA, Los Angeles, CA, USA |
| Salary | $81385 – $95205 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3–5 years of experience in sync licensing, digital music marketing, or content partnerships at a label, studio, streamer, or digital marketing entertainment firm.
- Strong understanding of short-form video culture, platform trends, and how music is used in digital storytelling.
- Existing relationships with content, digital, and editorial teams in the film/TV space, particularly in social or creative marketing arms.
- Creative, strategic thinker with a passion for storytelling and the ability to connect music to content in impactful ways.
- Highly organized, collaborative, and proactive—able to manage multiple moving parts and see around corners in a fast-paced environment.
- Familiarity with sync clearance processes and comfort navigating non-traditional licensing situations for new media.
Responsibilities
- Proactively pitch frontline and catalog music for short-form content across platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging formats.
- Build and maintain strong relationships with digital/social teams at streamers, networks, production companies, and film studios (e.g., Netflix, Amazon, Hulu, A24, etc.).
- Identify fan-generated or creator-led content (e.g., music over existing film/TV footage) and work cross-functionally to amplify or convert into official moments or broader campaigns.
- Act as a strategic partner to digital marketing and artist teams to support release campaigns, sync/viral moments, and narratives through short-form sync content.
- Stay ahead of digital trends and creator behavior—bring insights to the team and inform pitching strategy with what’s working culturally.
- Collaborate with the Manager of Sync Clearance, UMe and publishing partners to ensure sync clearance rights are proactively managed and optimized for short-form and platform-native usage.
- Maintain and update internal tracking systems for short-form placements, contacts, usage trends, and results.
Preferred Qualifications
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No preferred qualifications provided.