Senior Analyst – Marketing
| Company | Mastercard |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Relevant work experience as a digital media specialist with experience building and executing paid digital campaigns across various channels such as Paid Social/LinkedIn, Paid Search/SEM, Display, Content Syndication, PPL, etc.
- Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
- Solid communication skills with a strong command and appreciation of tone, mechanics, and grammar.
- Ability to translate technical concepts into compelling narratives that engage and convert.
- Creative eye and a keen eye for visual aesthetics, understanding what makes content resonate in a digital space.
- Comfortable defining KPIs, interpreting data, running experiments, and using insights to optimize campaigns.
Responsibilities
- Work with the team’s Director and team of Digital Marketing Managers in executing global Digital Demand Gen, ABM, and Paid Media campaigns; ensuring our products and services resonate with key audiences.
- Act as a digital marketing advisor for Mastercard Services, helping internal stakeholders maximize the impact of their campaigns with the right channels, creative, and measurable KPIs.
- Own and optimize ABM strategies, ensuring targeted, high-impact engagement with key accounts and priority buying centers.
- Develop and execute high-performing digital campaigns, leveraging programmatic advertising, LinkedIn ads, personalized landing pages, and remarketing strategies.
- Test, learn, and optimize—use A/B testing, audience insights, and data analytics to continuously improve campaign performance and ROI.
- Collaborate with agencies and media vendors, ensuring we’re leveraging the best resources and technologies to drive success.
- Contribute to our Services Digital Marketing Center of Excellence, fostering best practices, creative experimentation, and a library of high-performing content for reuse.
- Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table.
Preferred Qualifications
- Experience in B2B Marketing, SaaS, and/or Professional Services industries is preferred.
- Natural collaborator who thrives in fast-paced, multi-product environments.
- Ability to navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat.
- Finger on the pulse of emerging paid and social media trends.