Digital Marketing Manager

5+ years of experience in digital marketing or growth marketing, ideally within a high-growth B2B SaaS company
Proficient in full-stack marketing, including strategy development, implementation, and analysis across multiple channels
Proven experience running, optimizing, and scaling paid media campaigns (LinkedIn, Google Ads, etc.)
Experience with marketing automation and CRM systems (Hubspot preferred)
Strong analytical skills and ability to drive successful tactics & strategy from a range of data sources
Strong understanding of SEO best practices and conversion rate optimization (CRO)
Hands-on experience managing website content (WordPress & Unbounce experience is a bonus)
Ability to work cross-functionally, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment

Manage performance across digital channels (paid search, paid social, SEO, webinars/events, and email nurture), driving pipeline and revenue growth
Launch and manage strategic programmatic and paid campaigns
Develop and execute account-based marketing (ABM) initiatives targeting key enterprise customers
Support strategic website management work, including CRO Optimization, Landing Page creation, and A/B testing
Support SEO efforts through both technical and content-driven strategies, including owning an LLM-focused SEO strategy
Build and scale email nurture, reactivation, and lifecycle campaigns in HubSpot
Collaborate with sales and revenue operations to ensure marketing programs align with ICPs, personas, and funnel stages
Help support enterprise marketing, partner, events, and sales teams to execute programs and campaigns as necessary
Stay current on digital marketing trends, tools, and best practices, bringing innovative ideas to the table