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Director of Creator Growth and Retention
| Company | Later |
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| Location | Chicago, IL, USA |
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| Salary | $140000 – $150000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Managing and scaling Account Teams with a proven track record of growth required.
- Bachelor’s degree in Sales, Marketing, Communications, or a related field.
- 7+ years of experience in influencer marketing, creator success, or related roles, with a proven track record of driving growth and retention in creator ecosystems.
- 5+ years of experience in leadership and team management, with demonstrated success leading teams in high-growth environments.
- Expertise in data-driven decision-making, including analyzing metrics to inform strategy and evaluate performance.
- Sales and service mindset.
- Strong communication and collaboration skills, with the ability to build trust and influence across teams and stakeholders.
- A proactive, problem-solving mindset with a passion for empowering your team and creators to foster their success.
Responsibilities
- Develop and execute innovative strategies to drive creator acquisition, engagement, and retention, with a strong emphasis on long-term growth.
- Collaborate with cross-functional teams, including marketing, campaigns, support, and operations, to align on creator success strategies and ensure seamless creator experiences.
- Leverage data and industry insights to identify trends, refine processes, and optimize the creator journey from onboarding to activation and retention.
- Partner with executive leadership to align growth and retention objectives with company-wide goals, providing strategic recommendations and updates.
- Lead and inspire a team of Account Managers, fostering a culture of excellence, collaboration, and best in class service.
- Establish and track team KPIs, ensuring alignment with Mavely’s growth and retention objectives while providing ongoing coaching and development opportunities.
- Oversee the implementation of tools, resources, and training to enable the team’s success in supporting and engaging creators effectively.
- Serve as a strategic thought partner to the VP of Creator Success and contribute to organizational initiatives and scaling strategies – with a proactive approach.
- Analyze data to monitor creator performance, creator health, and the impact of growth and retention initiatives.
- Implement metrics and reporting frameworks to assess the success of growth and retention efforts.
- Test and iterate on new programs, processes, and outreach techniques to continuously improve outcomes and expand the creator community.
- Oversee programs that deliver high-touch support, education, and guidance to creators to ensure activation, growth, and sustained success on the platform.
- Lead initiatives to evaluate influencer performance, deliver actionable insights, and optimize creator engagement strategies.
- Act as a key advocate and point of contact for the department, gathering feedback and addressing challenges to drive satisfaction and long-term engagement.
- Collaborate across departments to align on campaign goals, creator needs, and broader retention efforts with a problem solving approach.
- Foster transparency and consistent communication with team members, cross-functional partners, and creators.
Preferred Qualifications
No preferred qualifications provided.
