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User Acquisition Manager

User Acquisition Manager

CompanyBumble
LocationNew York, NY, USA
Salary$77000 – $94000
TypeFull-Time
Degrees
Experience LevelMid Level, Senior

Requirements

  • 2-5 years of proven experience in performance marketing / user acquisition using channels such as Google UAC, Apple Search Ads, Facebook, Snapchat & TikTok
  • Strong analytical skills with an ability to make data-driven decisions
  • Experience leveraging acquisition channels to drive revenue and/or user acquisition growth
  • Strong Excel and analytical skills are required, SQL is a plus
  • Experience working in a distributed team across different geographies
  • Knowledge of the digital marketing channels, and up-to-date on privacy/attribution challenges in the industry
  • Direct experience with analytics and attribution solutions and exposure to data visualization/BI tools
  • Great communication skills, both verbal and written

Responsibilities

  • Be responsible for planning, buying, and optimizing user acquisition campaigns across various paid social, paid search, and programmatic channels (Tiktok, Meta, Google Ads, etc)
  • Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
  • Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
  • Help launch and guide user acquisition in new, exploratory markets and channels using competitive and market intelligence
  • Responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
  • Proactively contribute to team meetings, team initiatives, and knowledge sharing

Preferred Qualifications

  • You are comfortable working to meet deadlines and targets
  • You are positive and committed with a ‘can-do’ attitude and a flexible approach
  • You are a problem solver and a forward thinker
  • You are deeply passionate about Bumble’s brand vision and values