Principal Data Scientist – Marketing Analytics

Principal Data Scientist – Marketing Analytics

Requirements

• Hands on technical skills to act as technical Data Science practitioner
• 10+ years of relevant analytic experience
• 5+ years using R or Python
• 5+ years of experience in SQL at advanced level
• 3+ years of Tableau or React to build dashboards and data products
• Direct to consumer marketing experience in a digital first business
• Familiar and fluent in web, paid digital media measurement and optimization (Adobe Analytics/ Customer Journey Analytics, Liveramp experience preferred)
• Demonstrates strong ability to communicate technical concepts and implications to business partners
• Ability to effectively influence stakeholders and become a trusted partner that is indispensable
• Strong knowledge of advanced analytics tools and methodologies to analyze large data sets from multiple data sources, build models, and consumer segmentation
• Demonstrates proficiency in most areas of mathematical analysis methods, machine learning, statistical analyses, and predictive modeling with in-depth specialization in some areas
• Bachelor’s degree or equivalent work experience in Mathematics, Statistics, Computer Science, Business Analytics, Economics, Physics, Engineering, or related discipline.
• Master’s degree preferred

Responsibilities

• Develop marketing audiences, set up test designs and strategies, and communicate out results for and insights for marketing programs
• Create consumer and member audiences through use of targeting models and consumer health preference segmentation
• Connect audiences to targeted media across multiple digital channels and experiences
• Track consumers and members across multiple touchpoints along the journey from consumer to member including digital advertising, web visits, and call center interactions
• Construct datasets for reporting and dashboards for monitoring marketing program progress across multiple touchpoints
• Launch, measure and report on A/B and multi-variate tests to improve program performance across key indicators
• Mine data for insights and performance improvement opportunities to continually enhance consumer and member journeys
• Engage with marketing and business stakeholders to develop go-to-market plans, support marketing strategies with data driven insights, and lead in planning for member growth and retention
• Manage multiple work streams and projects using excellent time management and planning skills to ensure on time deployment and high-quality results
• Utilize excellent data storytelling techniques to create presentations and content that easily communicates answers to complex problems in a clear and compelling way; present to leadership
• Build strong relationships with business, marketing, tech partners; serve as an advisor and advocate for the solutions designed by the analytics team

Preferred Qualifications

• Master’s degree preferred