Associate Director – Payer Marketing – Bronchiectasis
| Company | Insmed |
|---|---|
| Location | Bridgewater Township, NJ, USA |
| Salary | $139000 – $195200 |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in related field; MBA preferred
- 2+ years of experience in payer marketing and/or payer customer engagement experience
- Understanding of US market access environment, including payer landscape, role of PBMs and medical and pharmacy coverage policies across Commercial and Government books of business
- Ability to translate clinical data into value or economic messages
- Strong understanding of Health Economics and Real-World Data/Evidence
- Strategic planning and execution skills including positioning, value story development, project management, and working with agencies and vendors
- Familiarity with pharmaceutical channel dynamics, including distribution and specialty pharmacy
- Proficiency in designing and implementing field access tactics and resources
- Ability to lead and influence without authority cross-functionally
- High learning capability and aspiration for excellence!
Responsibilities
- Work alongside the Senior Director, HCP & Payer Marketing to develop US Payer Marketing strategies and shape the product value story for payers
- Deliver approved payer resources to the Key Account Director Team to communicate disease information and product value story, and improve the quality of their interactions with customers
- Work proactively and collaboratively with both the Key Account Director Team and Medical Outcome Liaison Team to understand needs and opportunities across payer landscape and individual customers (as needed)
- Lead / co-lead payer research and feedback forums to assess US payer reactions to disease and product value messages and address evidence gaps in coordination with HEOR teams
- Partner with FAM (field access manager), Trade and Patient Services Teams to ensure understanding of payer coverage and approval process and develop resources to support these teams with essential tools and support
- Collaborate with Brand team and Medical Affairs teams to ensure alignment with disease and product messaging and collaborate with CRC (Legal, Regulatory, Medical) to ensure resources are appropriately vetted
Preferred Qualifications
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No preferred qualifications provided.