VP – Strategy and Technology – Blu

VP – Strategy and Technology – Blu

Requirements

• Comprehensive understanding of how the blu. platform works and can be used.
• Work with Media Technology and Data and Operations teams to oversee 1P data onboarding, pixel set-up, and log level data passback
• Ability to produce net new use cases and custom analysis for existing clients and new business pitches
• Ability to help integrate client’s martech stacks

Responsibilities

• Work with Data Solutions & Insights and Business Solutions to explore and define seed audiences for audience strategy against business objectives and product using blu. and/or client 1P data.
• Assist in the direction of Marketing Scientists on queries needed for insight development and/or custom audiences (with oversight from SVP)
• Help review similarities and differences of attributes against audiences. Uncover insights that lead to high value audiences through output investigation. Prioritize audiences against KPIs.
• Aid in identifying use cases for usage of attitudinal data or custom survey work
• Partner with Business Solutions, Activation, and Analytics teams to align audience framework to measurement framework
• Consult on sizing seed audiences, look a likes and availability of audiences by partner in blu., to aid in budget planning
• Based on comms goals, ensure screen & partner allocation align properly with audience framework
• Align with Business Solutions on how audience framework ties to messaging and landing page and owned experiences
• Work with platform activation teams who help recommend 2nd party and platform data that is needed based on client objectives
• Consults on final tactical media plan to ensure budgets, channels, partners, and tactics are all aligned to the proper audience segments
• Using 1P and pixel data, help define suppression and retargeting strategies
• Point of escalation for issues relating to media partner distribution and platform matching
• Collaborate directly with traders and activation teams on campaign implementation and troubleshooting as related to audience targeting
• Aid in development, set-up, and implementation of any custom in-platform algorithms
• Partner with Business Solutions, Activation, Marketing Science, and Analytics on reporting insights and custom analytics needed to answer business and media performance questions

Preferred Qualifications

• BA/BS from accredited school required
• 9+ years’ experience with data and tech including using DMPs/CDPs, Addressable TV
• Understanding of programmatic
• Proven experience in audience development
• Hands on experience using multiple data sources for activating including 1P data
• Experience using AI and LLMs