Brewery Sales Representative

Brewery Sales Representative

Requirements

• Bachelor’s Degree in Sales, Business, or related field preferred.
• Certified Cicerone or Certified Beer Server licensing preferred.
• 1-3 years of experience in Distribution, Outside Sales, Food/Beverage or related industry.
• Excellent analytical, organizational, and project management skills.
• Profound knowledge of craft beer and brewing process.
• Effective communication and presentation skills. Ability to adjust a message to the audience.
• Highly creative, able to generate fresh, impactful ideas and see them through to implementation.
• Proven ability to think and move between strategic and analytical thinking as well as actual execution.
• Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network to better sell through products.
• Ability to own budgetary responsibility and execute against timelines.
• Conducts work in a sitting and standing position primarily; however, job requires walking, bending, stooping, and light lifting.
• Job requires the ability to travel.

Responsibilities

• Responsible for increasing distribution and volume across the key on premise and key off-premise accounts.
• Implement sales performance measures and targets using brand priorities with wholesalers while assisting in achieving expected results.
• Make daily decisions regarding retail inventory levels using past sales history, sales data tools, and changes in climate, competitive activity and special promotional activities.
• Utilize sales history, data tools, and competitive activity to manage territory and retailers.
• Execute events and promotional activities (may include evenings and weekends).
• Review target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts.
• Establish and monitor quality control standards. Communicate with all departments as necessary.
• Improve velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional programs.
• Add value to all key accounts by offering creative, impactful support and by keeping the accounts informed about all upcoming items within the company.
• Utilize and record daily tasks and activities within company CRM tool (Lilypad).
• Knowledge of data tools (VIP, CSR, etc.).
• Review pricing and bring forward any competitive disadvantages or profit opportunities present in the market.

Preferred Qualifications

• Bachelor’s Degree in Sales, Business, or related field preferred.
• Certified Cicerone or Certified Beer Server licensing preferred.