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Growth Marketing Specialist – Google
| Company | Scale AI |
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| Location | San Francisco, CA, USA |
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| Salary | $37.5 – $62.5 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level |
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Requirements
- 2-3+ years of experience in managing paid marketing campaigns on Google and other channels (strong focus on experience with Google)
- Understanding of campaign management, targeting, bidding strategies, and performance optimization techniques on Google
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Comfortable managing multiple campaigns on Google and other channels
- Experience working with ad platform account managers/partners
Responsibilities
- Work with regional growth marketing leads across different regions to set up and manage paid advertising campaigns on Google to acquire contributors worldwide
- Possess in-depth knowledge of Google Ads platforms, including campaign setup, targeting, search/keyword and bidding strategies, and reporting
- Continuously analyze campaign performance, identify areas for improvement, and implement tactics to optimize key metrics (e.g., conversion rates, cost per acquisition)
- Help build strong internal processes for setting up, managing and reporting on campaigns on Google
- Track and analyze key performance indicators, providing regular reports and insights to the growth marketing team and leadership
- Keep up-to-date on the latest trends, and best practices in marketing on Google
Preferred Qualifications
No preferred qualifications provided.
