Customer Growth Marketing Manager

3-5 years of experience in Lifecycle, Growth, or Retention Marketing in B2B SaaS.
Deep expertise in customer communication and analytics platforms like Customer.io and Mixpanel
Preferably, expertise in signals tools like Bluebirds AI, Common Room, etc.
Comfortable using customer data, intent signals, and product usage insights to drive targeted lifecycle programs.
Experience collaborating tightly with Account Management, Customer Success, and Product Growth teams.
Strong analytical mindset—skilled in reviewing data, identifying actionable insights, and applying to programs.
Hands-on with testing and experimentation, using a data-driven approach to continuously improve performance.
Excellent communication skills with the ability to present insights and results to leadership and influence cross-functional teams.

Own developing and optimizing lifecycle programs to drive cross-sell and expansion growth through email and in-product messaging.
Leverage key account signals (e.g., Qualified Signups, Free Plan Caps) to identify expansion opportunities.
Refine nurture sequences and engagement plays to improve conversion and time-to-value.
Be SME in email marketing and provide inputs to global marketing team’s approach to email as a channel.
Partner with Sales to activate high-intent accounts, mitigate churn risks, and drive expansion.
Work with Product Growth to optimize onboarding and in-app engagement.
Ensure accurate tracking with Marketing Ops.
Test, iterate, and optimize lifecycle programs and understand what is and isn’t working.
Track key metrics like pipeline generated and influenced, retention, and engagement — driving understanding of these motions with broader team.