Senior Manager – Influencer Marketing
| Company | DraftKings |
|---|---|
| Location | Boston, MA, USA, New York, NY, USA |
| Salary | $136000 – $170000 |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior |
Requirements
- At least 4 years of experience in growth marketing, influencer partnerships, or digital media, with a proven track record of executing large-scale, high-impact influencer campaigns.
- Deep expertise in influencer marketing, digital partnerships, and media buying, including experience negotiating and managing multi-million-dollar influencer and integrated media deals.
- Understanding of the sports betting and fantasy sports landscape, with familiarity with DraftKings’ products and competitive positioning.
- Exceptional analytical skills, with the ability to translate campaign performance data into actionable insights that optimize marketing spend and improve efficiency.
- Strong leadership and relationship management skills, with the ability to influence both internal stakeholders and external partners at all levels.
- A proactive, strategic mindset, with a passion for testing new ideas, embracing innovation, and continuously improving marketing performance.
- Bachelor’s degree in Marketing, Business, or a related field is required; MBA is a plus.
Responsibilities
- Identify and cultivate relationships with the right influencer partners, ensuring they deliver authentic, engaging content that enhances brand presence and audience engagement.
- Develop and execute the influencer partnership strategy to drive scalable and efficient customer acquisition, ensuring alignment with broader growth marketing goals and brand objectives.
- Oversee high-impact, high-value partnerships with top-tier influencers and media networks, negotiating contracts and optimizing performance to maximize ROI.
- Own the end-to-end campaign lifecycle—from partner selection, deal negotiation, and media planning to creative execution, compliance, and performance measurement.
- Analyze performance data to drive decision-making, working closely with the Marketing Analytics team to assess influencer campaign effectiveness and refine acquisition strategies.
- Innovate and push boundaries by identifying new content formats, media opportunities, and emerging influencer trends to ensure we remain at the forefront of influencer marketing.
- Manage and mentor a team, fostering an environment of growth, collaboration, and excellence in execution.
- Ensure compliance and brand integrity, ensuring all influencer partnerships align with DraftKings’ legal, regulatory, and responsible gaming guidelines.
Preferred Qualifications
- MBA is a plus.