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Performance Marketing Manager – Mobile App
| Company | Expedia |
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| Location | Seattle, WA, USA |
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| Salary | $110500 – $155000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, Master’s |
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| Experience Level | Senior |
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Requirements
- Master’s or Bachelor’s in Computer Science/Management/Statistics or related field or equivalent related professional experience
- 5+ years of relevant experience in tech and highly analytical environment
- ASO (keyword and store listing optimization, product page testing) or SEO knowledge
- Familiarity with App Store/Google Play algorithm rules
- Advanced analytical and statistical skills
- Functional/technical Skills (SQL/data mining and visualization)
- Knowledge of mobile measurement and app analytics platforms such as Branch, Appsflyer, etc.
- Excellent presentation and communication skills
- Able to identify methods for collecting data, performing data analyses, articulating findings, and providing recommendations
- Advance understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)
- Demonstrated strong ownership and bias for action
Responsibilities
- Drive installs through app store optimization to enhance organic visibility
- Analyze data to identify opportunities and implement effective solutions
- Develop and execute testing roadmaps, including determining milestones and priorities for different phases
- Monitor changes and updates to app store algorithms and identify new opportunities
- Identify opportunities for process improvements and operational automation
- Implement and maintain reporting and dashboards to track performance and progress
- Collaborate with internal and external stakeholders to balance multiple business priorities
- Manage cross-functional projects by simplifying complex issues and ensuring clear communication
Preferred Qualifications
No preferred qualifications provided.
