Marketing – Sr Manager – Save Orchestration Communication
| Company | Verizon Communications |
|---|---|
| Location | Boston, MA, USA, Lone Tree, CO, USA, Morrisville, NC, USA, E Fowler Ave, Tampa, FL, USA, Annapolis Junction, MD, USA, Irvine, CA, USA, Berkeley Heights, NJ, USA, Ashburn, VA, USA, Palatine, IL, USA, Alpharetta, GA, USA, New York, NY, USA, Irving, TX, USA |
| Salary | $108000 – $201000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Agency and/or client side marketing and/or CRM experience.
- Experience and ability to manage cross-functional teams across all levels of the organization.
- Experience balancing multiple priorities to meet deadlines in a dynamic environment.
- Experience with MS Office Suite (Excel, PowerPoint applications) and Google Suite.
- Experience with campaign automation tools such as Adobe Experience Platform.
Responsibilities
- Developing end-to-end promotional campaigns including but not limited to ideation, communications strategies, execution strategy, customer journey mapping, campaign analysis and automation.
- Demonstrating ability to develop strategic creative briefs and evaluate creative ideas and concepts.
- Managing critical advertising agency partners, including briefing, budget, timelines, and execution.
- Partnering with internal and external teams to drive effective strategies, manage timelines, and budgets.
- Developing test strategies, measuring and monitoring performance, and making strategic recommendations in order to improve creative and program performance.
- Presenting recommendations for strategy and creative improvements and provide strong justifying evidence to defend these recommendations to senior leadership and peer groups. Gain alignment across work groups and implement these changes.
Preferred Qualifications
- Bachelor’s degree in Marketing, Market Research, Master’s degree, MBA.
- Experience in both base and demand generation marketing.
- Experience working with internal or external marketing or advertising agencies.
- Confident verbal communication skills.
- Strong organizational and project management skills.
- Digital experience of trends and key business drivers.
- Presented findings and insights targeted to what that audience cares about (up to the executive level).
- Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
- Translated market knowledge and strategy into compelling stories and tools for the sales team.