Account Director – Commerce/Grocery

Account Director – Commerce/Grocery

Requirements

• 10+ years of advertising or marketing experience; agency experience required
• Shopper marketing/retailer experience: Kroger and Grocery channel experience required. Knowledge in other retailers such as Walmart, Walgreens, etc highly preferred
• Comprehensive knowledge of client category and business objectives, and a clear understanding of the key strategic issues that impact the client’s business
• Experience managing and/or mentoring individuals and providing actionable constructive feedback
• Strong leadership, client management, and communication skills

Responsibilities

• Build rapport and credibility with day-to-day and senior level clients based on trust and expert strategic counsel
• Serve as an expert in the client’s business and category, staying abreast of competitors, product development and market trends, and sharing information with internal team members
• Stay alert for opportunities to grow client business; research client’s category and competitive landscape; define key strategic issues and opportunities for the brand/category and impact on client’s objectives; author POVs and strategies to address issues/opportunities and present to client
• Develop and execute marketing solutions to address client’s challenges
• Provide well-grounded marketing recommendations and ideas to clients based on their objectives and business needs
• Own development of proposals/presentations with input from account lead
• Collaborate with the client, account director, strategy and creative to develop creative briefs
• Manage the creative development process from concept phase through to production
• Evaluate copy, layouts, artwork, media plans and productions materials and make suggested revisions in keeping with agreed upon strategy and business objectives
• Quickly and effectively resolve client problems/concerns to ensure client satisfaction
• Evaluate effectiveness of marketing program, make recommendations to optimize future iterations of the program and determine next steps
• Lead internal and client meetings, presentations and calls; prepare relevant documents, including agendas, presentation decks and follow up communications, etc.
• Manage project scopes and budgets; alert client of financial and timing implications of their request(s); secure client approval to proceed; and revise budgets as needed
• Keep agency team informed of client requests and changes; anticipate potential problems and potential implications; proactively develop and execute solutions; allocate necessary resources

Preferred Qualifications

• Knowledge in other retailers such as Walmart, Walgreens, etc highly preferred