Account Executive – Ksby

Account Executive – Ksby

Requirements

• Bachelor’s degree in sales, marketing, or related field preferred
• Minimum of 2 years proven sales success
• Experience in strategic account management, broadcast ratings and digital execution is a plus

Responsibilities

• Selling broadcast television and digital advertising solutions
• Independently prospect, develop and maintain new business in the market using the Scripps Sales Process and developing customized solutions
• Travel to the office or hop on Zoom to host a brainstorm session with your team for an upcoming advertising campaign
• Attend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions
• Use ratings, qualitative and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue
• Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals
• Develop and deliver advertising and marketing campaigns, and media plans
• Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best in class customer service
• Effectively manage a sales funnel within the Customer Relationship Management (CRM) software and achieve key performance indicators and activity levels
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects

Preferred Qualifications

• Knack for relationship building
• Results-driven attitude
• Excellent communication skills
• Strong organizational skills
• Confidence to speak with decision makers
• Valid driver’s license and good driving record required (proof of insurance and liability coverage may be required)
• If you have broadcast TV experience, that’s a plus