Altra: Senior Media Coordinator

1-3 years of experience of media buying, managing performance marketing programs and/or digital campaigns.
Strong understanding of direct response marketing methodologies and of key digital marketing channels including display, SEM, and social media. YouTube, CTV, podcast, and affiliate are a plus.
Experience working at or with a digital agency and creative teams and utilizing project management tools.
Detail-oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at the same time.
Passion for data-driven decision making and creating compelling and personalized digital customer experiences.
Strong excel skills required.
Must be a strong communicator who is able to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization.
Highly driven with a positive, high-energy, team-oriented attitude.
Curious, proactive problem-solver who is excited to dig into data.
BA/BS degree in marketing or related field.

Support full-funnel paid media campaigns. Help manage paid media calendar to ensure all key initiatives and product stories are supported.
Partner closely with media agency on the execution of campaigns including trafficking assets, setting up tracking, targeting plans, etc.
Collaborate with cross functional teams including ecomm, brand, and creative to develop and execute digital marketing strategies and campaigns.
Analyze and summarize media performance metrics across all channels to ensure goals and KPI’s are met. Evaluate data to identify areas of opportunity.
Work with agency to ensure campaigns pace according to budget and goals.
Brief in creative needs and work closely with internal creative and project management teams on the development/execution of creative across digital channels, ensuring all deadlines are met.
Support in the implementation of the testing calendar to continually test new creative, tactics, tools, etc. and apply learnings to optimize the day-to-day strategies.
Assist with media budget management and finances.
Make strategic recommendations to improve any and all aspects of the marketing programs.
Keep up to date on the media marketplace, including platform updates, marketing trends, media tech, etc.