Analyst-Digital Brand Advocate
| Company | Lowe’s |
|---|---|
| Location | Huntersville, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior |
Requirements
- Bachelor’s Degree Business, marketing, finance, statistics or related field
- 2 years Online/Retail Merchandising, Digital Marketing, Vendor Management or relevant experience
Responsibilities
- Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
- Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
- Act as the subject matter expert for the supported brand(s) assortment and strategy
- Primary point of contact for issues pertaining to online SKU presentation and brand performance.
- Build presentations with suppliers and merchants to support strategic plans and analyze execution.
- Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
- Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
- Create project plans and align with merchandising and supplier to drive execution.
Preferred Qualifications
- Experience in vendor management systems, digital marketing, ecommerce, and merchandising