Analyst Market Research and Consumer Insights
| Company | MSG Entertainment Holdings |
|---|---|
| Location | New York, NY, USA |
| Salary | $65000 – $100000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree required (business administration, statistics/mathematics, marketing, psychology/sociology, economics, computer science or related disciplines preferred)
- 3+ years of market research experience
- Demonstrated analytical, problem solving and documentation skills
- Strong communication and storytelling skills: concisely relay insights to colleagues (including senior executives), craft and deliver presentations and effectively answer analytical questions
- Skillful prioritization of work and ability to manage multiple assignments while maintaining deliverable quality
- Acts accountably, and has strong attention to detail
- Highly collaborative, adaptable team player
- Trustworthy and handles confidential information with sensitivity
- Expert level skills in PowerPoint, Excel; experience with Tableau or other data visualization tools a bonus; experience with Qualtrics survey software a bonus.
Responsibilities
- Responsible for running research studies from start to finish under the supervision of the Senior Manager
- Ability to identify areas in which the Consumer Insights team can support
- Conduct thorough analysis and management of Voice of the Customer-provided data from Medallia to help inform, improve, and optimize our day-to-day Venue Operations
- Lead analysis and project management of customer-collected survey data via Qualtrics, including implementation of all surveys and analysis and presentation of data
- Manage ongoing workstreams and modifications with Medallia and Qualtrics teams including enhancements to survey content and reporting
- Drive analytics for key areas of the business including F&B, Merchandise, Ingress and other venue-related areas, improve operations, and deliver best-in-class customer experience
- Stitch data points from various sources to create appropriate and concise presentation outputs, identify the key insights, and add additional context and storytelling for senior stakeholders as necessary
- Assist in conducting intercepts at events by speaking directly with guests and/or guiding and training junior resources to do the same
Preferred Qualifications
- Experience with Tableau or other data visualization tools a bonus
- Experience with Qualtrics survey software a bonus.