Analyst Relations Senior Manager

Analyst Relations Senior Manager

Requirements

• Typically, a Bachelor’s degree or an equivalent combination of education, training along with 8 years of experience in Analyst Relations in the technology, professional services or consulting industry with excellent communication, writing, editing, and project management skills is required.
• Experience developing strategic plans with input and buy-in from internal stakeholders to set an annual direction for Analyst Relations.
• A thorough understanding of the leading analyst firms, especially across technology, as well as some of the smaller boutiques, how they and their methodologies differ, what the calendar of activity is, and have the ability to develop close working professional relationships is needed.
• Good relationships with top analysts at leading analyst firms e.g. Gartner, IDC, Forrester as this role requires a high level of autonomy and proactiveness to initiate activity and influence relevant analysts.
• Ability/Confidence to influence and respectfully challenge analysts about any negative ranking in an analyst report or an analyst that does not perceive Bain as a strong player in a given capability/market/sector – at times this can mean escalating Bain’s dissatisfaction to the analyst firm and challenging the results, including providing a rebuttal for the sales team.

Responsibilities

• Develop and execute a strategic Analyst engagement program globally across priority capabilities and sectors.
• Respond to requests and proactively seeking briefing opportunities, guiding briefing presentation development (including coaching), providing content and reviewing survey submissions, securing and prepping client references, leading preparation sessions with spokespeople, hosting briefings and leading follow-up activities.
• Execute on agreed schedule/topics for analyst webcasts, liaise with practice marketing and business leaders, ensure analysts are notified in advance to ensure attendance, develop content, host session.
• Access analyst insights throughout the year and providing feedback to the business (for example, the annual Analyst perception survey).
• Report back to practice leadership on current consulting/capability trends through email updates based on Analyst report findings.
• Map of analysts to practice leaders, agree on targets, set up pro-active face to face meetings to develop trusted relationships with analysts.
• Arrange and co-ordinate with industry analyst to attend Bain-hosted events (where appropriate). Explore all Analyst summits and roundtables, including sponsorship of events, resulting in positive coverage and awareness for Bain, and greater understanding by analyst community of Bains leadership in the market.
• Collaborate with PR to promote positive reports in press releases and via social media, obtaining analyst quotes in news announcements, analyst pre-briefs ahead of announcements to put forward positive analysts to the press.
• Design proactive communications channel for Analysts wanting direct access to Bain content, with regular push notifications to analyst community.
• Collaborate with practice marketing, partnership marketing and Business Development to leverage Analyst results. Track Bain (and competitors) in ranking reports in support of client bids. Measure Bains performance across leadership rankings, and perception of Bain through annual analyst survey.
• Have regular calls with practice marketing, business stakeholders, Centers of Excellence, to align and ensure close co-ordination around analyst outreach.

Preferred Qualifications

No preferred qualifications provided.