Analytical Lead – Apps Incrementality
| Company | |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA, Mountain View, CA, USA |
| Salary | $118000 – $174000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Responsibilities
- Use business insights, analytics, experimentation, and advanced measurement to partner with customers to drive business outcomes.
- Leverage measurement methods and analysis to produce business-focused insights and help customers understand the value of media.
- Test via experimentation and learning agendas, share learnings across sectors, and implement best practices with cross-functional partners.
- Define a cross-media measurement standard that supports an accurate and fair measurement of performance for a customer’s business.
Preferred Qualifications
- Experience working closely with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
- Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), or brand analysis techniques.
- Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
- Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards, and experience with SQL.
- Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).
- Proficient in the full cycle of incrementality testing, from strategic test design to accurate statistical inference.