Analytical Lead - Retail Marketplaces - Large Customer Sales

Analytical Lead – Retail Marketplaces – Large Customer Sales

Bachelor’s degree or equivalent practical experience.
8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
Define a cross-media measurement standard that supports an accurate and fair measurement of performance for a customer’s business.
Collaborate with Sales teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support the development of go-to-market business pitch and marketing collateral.
Build and manage relationships with client/partner stakeholders across functions and levels, and own the relationship with the data/investigative stakeholders on the client’s/partner’s side.
Leverage measurement methods and analysis to produce business-focused insights and help customers understand the value of media. Test via experimentation and learning agendas, share learnings across sectors, and implement best practices with cross-functional partners.

5 years of experience with marketing measurement and attribution techniques (e.g., Offline Measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
5 years of experience in a client-facing role influencing across levels.
Experience working closely with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards.