Area Marketing Manager

Area Marketing Manager

Requirements

• 5 years marketing experience
• Ability to operate under pressure and tight deadlines.
• Excellent prioritization and time management skills.
• Sound understanding of marketing principles.
• Ability to build and maintain excellent working partnerships and interface with a variety of internal and external resources to attain organizational goals.
• Ability to make sound, independent decisions.
• Proficient communication skills.
• Able to work with various content management and online marketing systems.
• Self-directed and highly motivated.
• An advanced internet aptitude strongly desired.
• Overnight travel up to 20%
• At least a four-year college degree in business, marketing, communications, advertising.

Responsibilities

• Manages and develops annual marketing plan in conjunction with Area Leadership.
• Manages Area marketing spend and budgeting within all Markets in the Area.
• Plan, develop, coordinate, and execute marketing and sales activities such as culinary events, sales meetings, promotions/incentives, etc.
• Area’s voice of marketing leadership for center led strategic initiative such as flyer promotions, product launches, customer and seller events, incentives and other campaign driven efforts.
• Counsel, and provide support to, Area leadership to maximize impact of center-driven marketing programs and best practices for delivering local programs.
• Manage marketing activities to support and drive key results; sales and profit growth, penetration (account, Scoop, and E-Commerce) and account growth.
• Assess local sponsorship and partnership opportunities with marketing leadership. Provide assistance in obtaining items such as advertisements for local media, table tents, etc.
• Implement and execute the center led marketing activities. Review center-led materials and make any area specific changes, such as updates to product list based on inventory availability, before distributing. Manage all aspects of distribution.
• Develop marketing materials and communications to support Area-led activities using templates, tools and best practices provided by the Center such as local flyers, promotions and events. Manage distribution.
• Responsible for communicating local promotional results to sales team by using Center provided analytics or working with Sales Analyst on local tracking needs.
• Makes recommendations to Area Leadership on how to improve results of promotional and marketing events.
• Partners with VPLS to execute marketing initiatives to drive sales growth​ and work with VP Merchandising to ensure alignment.
• Follows company brand standards when customizing and creating any local marketing materials. Responsible for ensuring our brand is executed by all personnel within all Markets within their Area and vendor/broker partners.
• Provide Center provided product/program positioning materials (i.e. sell sheets, guides, etc), as well as training materials, for the sales force.
• Use and encourage the use of approved social media channels and collaboration tools Teams (Yammer) by all personnel within the Area.
• Other duties assigned by manager.

Preferred Qualifications

• High level of proficiency required in the use of Microsoft Office, especially Microsoft Word, Excel, and PowerPoint, as well as Microsoft Outlook; Adobe InDesign, Adobe Acrobat Professional, and Social Media applications.