Assistant Marketing Manager – Customer Marketing – Paid Social & Display
| Company | Lowe’s |
|---|---|
| Location | Huntersville, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s Degree Marketing, Digital, E-Commerce etc.
- 3-5 years data-driven marketing experience
- 1-2 years’ experience writing strategic plans and working cross-functionally
- 1-2 years delivering business performance goals through an iterative and rapid test/learn/scale mindset
Responsibilities
- Partner with Customer Marketing leadership to execute campaigns or test & learn optimizations within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers.
- Partner with Customer Marketing leadership analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys.
- Work with and support the Customer Marketing leadership to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization.
- Leverage customer data, business insights, brand and business priorities and sales and margin goals to operationalize omni-channel journeys including but not limited to owned channels like Email/Push/App Inbox/SMS/WhatsApp, Lowes.com, and to paid channels in partnership with the media activation team, media agency, and paid platforms like Google, Meta, Epsilon Digital, etc.
- Support Customer Marketing leadership with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives.
- Apply understanding of modern marketing solutions (e.g., data and tech enabled personalization) and channels during campaign planning.
- Comfortable operating in constant, rapid test & learn environment and driving organizational change through action.
- Be the customer champion and effectively communicate customer segment personalization strategy outside of own functional area to gain alignment.
- Working understanding of marketing channels including how they work, supporting technology, their capabilities, and their limitations.
- Establishes strong working relationships with cross-functional peers.
Preferred Qualifications
- 1-2 years’ experience leading customer marketing at a retailer