Assistant Marketing Manager – Media Planning
| Company | Lowe’s |
|---|---|
| Location | Huntersville, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in marketing, Communications or relevant field
- 5-7 years overall marketing experience
- 3-5 Years experience in digital marketing, performance marketing, or marketing strategy, marketing analytics or related field
- 3-5 Years experience in full funnel Media Strategy and/or Planning
- 3-5 Years experience in budget management
Responsibilities
- Aid in development of media plans by interpreting the marketing strategy across customer segments, merchandise categories, and company initiatives to build supporting media plans across all relevant channels.
- Demonstrates subject matter expertise of media landscape including experience across channels (TV, Radio, OLV, Social, Digital).
- Demonstrate the ability to pivot quickly in response to changing business needs.
- Manage large scale multi-million-dollar budgets including forecasting, invoicing, and reconciliation activities.
- Collaborate cross-functionally across key partner teams including creative, customer marketing, brand marketing, and marketing operations.
- Works closely with large external partners in media industry including agency and media vendors.
- Demonstrates strong problem-solving skills and ability to work both independently and with groups.
Preferred Qualifications
-
No preferred qualifications provided.