Associate Brand Marketing Manager

2-3 years of prior Marketing experience required, preferably with direct responsibility for product commercialization, brand planning, messaging, and communications
Experience leveraging consumer insights to develop effective marketing campaigns and innovation programs
Experience in creative / media development and execution and new product launches
Bachelor’s degree in marketing, or equivalent experience
Reading and writing in French would be considered an asset

Assist in the development of Ninja brand strategies that align to overall business goals and objectives
Work cross functionally to define product pricing and placement strategy
Understand positioning, competitive landscape and market / consumer needs
Collaborate with Product Development, Creative Services and Marketing Services (media, PR, retail marketing) teams to develop and execute brand building communication strategies and go-to-market plans including, PR, collateral and social / digital
Collaborate with Program Management, Product Development, Brand Marketing and Creative teams on the localization and translation of all marketing materials for our Canadian SKUs
Communicate product value proposition to the sales team and partner with SS&A to deliver a compelling sell story
Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand marketing and commercial initiatives
Support development and implementation of best practices and proven success drivers across all consumer and customer touchpoints
Develop creative briefs for consumer and retailer facing messaging, manage creative reviews and ensure execution delivers on the right consumer insights and product benefits

Strong communication skills and ability to make effective presentations to all levels of management
Ability to connect the dots and think at a holistic and strategic level across the business
Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
Influencing, conflict resolution, and creative problem solving
Ability to synthesize complex product features into compelling and desirable consumer benefits
Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection” mindset
Biased towards action, taking initiative, and rolling up your sleeves and get it done together
Comfortable influencing without authority and building cross-functional teams
Ability to mine, analyze data and draw compelling conclusions