Associate Community Manager
| Company | Advance Auto Parts |
|---|---|
| Location | Raleigh, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Brand Marketing
- Content Management
- Creative Strategy
- Marketing Strategies
- Effective Communication
- Have a minimum of 4 years of corporate social media or advertising experience for a large brand
- Hold a Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field; or commiserate experience
Responsibilities
- Be a key member of the brand strategy and management team
- Develop, launch, and build to scale an industry-relevant influencer program to partner with relevant personalities in the creation of original content and creative campaign and promotional programming
- Develop, launch and build to scale an internal brand ambassador program to enhance employee engagement and brand advocacy
- Drive awareness and distinction for the Advance brand
- Stay abreast of all social media platform trends, changes and updates to ensure strategy remains current and feel empowered to bring new ideas to the table
- Develop, update and present reporting benchmarks and metrics for influencer campaigns
- Develop, update and present reporting benchmarks and metrics for brand ambassador program
- Partner closely with the Manager of social media and content marketing for cross-collaboration and symbiotic content creation and strategy
- Create in-depth guidelines and rubrics for evaluation of influencer and brand ambassador content
- Create content for internal brand ambassador program
- Ability to handle crisis communications situations related to influencers and brand ambassadors, in partnership with the social media, HR and communications teams
- Regularly collaborate cross functionally with advertising, ecommerce, HR, TA, sponsorship, and other AAP teams to ensure alignment of strategy across channels
- Manage and maximize influencer and brand ambassador budgets
- Manage external vendor relationships needed to run influencer and brand ambassador programs
- Provide bilingual content for influencers and brand ambassador programs
- Establish best practices and create needed resources in influencer management and brand ambassador program to complete job functions and scale programs
Preferred Qualifications
- Google ads certification
- Google Analytics certification
- PMP certification
- Hootsuite Social Marketing certification
- HubSpot Content Marketing certification