Associate Content Strategist – Launchpad
| Company | Lowe’s |
|---|---|
| Location | Charlotte, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- High School Diploma or equivalent
- Completion of coursework or program focused on content strategy or related skills (e.g., Communications, Journalism/English, or Marketing)
Responsibilities
- Works cross-functionally across the enterprise, ensuring adherence to customer and store associate style rules, conventions, grammar, usage, brand tone, and voice in all content and elemental design
- Stays informed on best practices for UX content design and continues learning on content organization, UX Design, UX writing, and information architecture
- Collaborates and partners with senior-level peers, stakeholders, and technical teams on deliverables to facilitate product development throughout the product lifecycle
- Aids in defining user needs, may assist with user experience research, helps determine best practices and strategies, develops plans and proposals, and makes content recommendations for improved effectiveness
- Contributes to content best practices and assists with documentation of content strategy quality of work organizationally
- Optimizes content taxonomy and supporting information architecture
- Assists in user research, search optimization, navigation, personalization, automation, and other strategies to improve content discoverability
- Documents content strategy using journey maps, content matrices, templates and other strategy artifacts
- May assist with the creation of conceptual prototypes and mock-ups
Preferred Qualifications
- Bachelor’s degree in communications, Journalism/English, Marketing, Content Strategy or related field (or equivalent work experience in a related field)
- 1 year of experience in content strategy, copywriting and editing
- 1 Year of Understanding of UX content design principles and execution
- 1 Year of Competent writing and communication skills
- 1 Year of Understanding of the omnichannel customer experience and the role of cross-vertical content
- Experience working in Figma and Jira
- Experience supporting desktop, mobile, app, video or omni-channel content