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Associate – Creative Writer
Company | BlackRock |
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Location | Atlanta, GA, USA |
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Salary | $90000 – $120000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- Excellent copywriting skills with the ability to craft compelling marketing and advertising ‘big ideas.’ A storyteller at heart, with a journalist’s knack for creating relevant, fact-based copy infused with emotion and humanity.
- Proven writing and editorial experience across both online and offline media.
- At least five years of experience in marketing, advertising, or digital agency work, or within a high-quality in-house team.
- A standout portfolio showcasing work that demonstrates creative leadership and originality, with clear evidence of owning the core idea.
- Experience working with established brand guidelines, including style and tone of voice.
- Basic understanding of SEO best practices and how to apply them to written content for web and ai models.
Responsibilities
- Experienced creative writer with a strong background in both agency and/or in-house environments, skilled in crafting innovative, captivating, and on-brand marketing communications. Expertise in developing compelling copy, straplines, and concepts for high-profile conferences, social media, product launches, presentations, campaigns, web content, advertisements, videos, direct mail, and other marketing materials.
- Skilled at bringing briefs to life, meeting marketing objectives with engaging and impactful content.
- Challenge the status quo with creatively provocative and unexpected ideas and writing that stands out.
- A creative pluralist, adept at working across digital, offline, and experiential marketing platforms.
- Capable of generating ‘Big Ideas’ of ad-agency quality that resonate with target audiences and differentiate us from competitors.
- Experienced in visual storytelling, turning complex content into simple, beautiful, and engaging visual narratives.
- Able to distill complex products or themes, identifying unique value propositions and transforming them into clear, compelling messaging for web content, presentations, and visual storytelling.
- Deep understanding of audience motivations, knowing how best to communicate with different groups and recognizing what is relevant and newsworthy.
- Collaborate closely with graphic designers, art directors, visual storytellers, and global marketing teams to develop innovative visuals that enhance and reinforce messaging.
Preferred Qualifications
- Understanding of the financial services sector is a plus, but not a requirement.
- Dynamic and driven collaborator
- Engaged AI adopter
- Innovative and creative in approach
- Proactive and can-do attitude
- No fear of deadlines and a calm demeanor under pressure
- Quick learner
- Outstanding interpersonal skills and the ability to deliver engaging presentations with confidence.
- Ability to confidently ‘sell’ creative concepts to senior partners.