Associate – Digital Marketing
| Company | Ares Management |
|---|---|
| Location | New York, NY, USA, Denver, CO, USA |
| Salary | $100000 – $115000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level |
Requirements
- 3+ years of relevant experience in digital marketing or a similar function, preferably with holistic exposure across digital marketing functions
- Experience working with a CMS and managing web projects; strong working knowledge of website development process
- Experience with marketing technology across channels, including email service providers, and familiarity with Salesforce
- A solid understanding of website analytics and tagging; experience in Google Analytics and Google Tag Manager or equivalent tools preferred
- Exceptional project management, organizational and communication skills; ability to translate deliverables into clear project requirements and timelines
- Strong writing skills, understanding of design principles, awareness of digital best practices regarding content, design, user experience
- Strong analytical skills and ability to synthesize into meaningful insights and recommendations
- Ability to prioritize deliverables, meet business-sensitive deadlines and maintain strong attention to detail in a dynamic setting
- Ability to problem-solve independently and as part of a team
- Highly motivated, team player, eager to roll up sleeves in an entrepreneurial environment
Responsibilities
- Manage AWMS website projects from requirements to launch across AWMS brand, product and thought leadership initiatives (ex. single webpages, multi-webpage experiences, enhancements), working through content, design, UX and development in collaboration with Head of Digital Marketing, Ares stakeholders and creative and development teams
- Collaborate with Ares stakeholders to define complex project requirements and translate to deliverables that address business needs and integrate digital best practices; work closely with creative and development teams to execute
- Oversee ongoing publishing of regular website content and updates
- Project manage timelines and lead communication between stakeholders and collaborators
- Work with Head of Digital Marketing to build out website roadmap and align projects to scalable web strategies
- Develop framework for regular website reporting and analysis; present recommendations for optimizations and strategy refinement
- Support SEO strategy, including optimization of AWMS webpages, and oversight of SEM campaigns
- Partner with broader Marketing team on multi-channel campaigns across web, email marketing and social media to drive lead generation
- Engage with digital marketing initiatives across email marketing and marketing data & analytics as opportunities arise
Preferred Qualifications
- Financial services or a highly regulated industry experience preferred; B2B experience preferred
- Experience with SEO, SEM a plus