Associate Director – Analytics
| Company | Tombras |
|---|---|
| Location | Knoxville, TN, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of experience in media, marketing or a related field
- 5+ years of experience in Analytics
- 1+ years of experience in a managerial role
- Experience with Performance Marketing
- Extensive knowledge in Paid Search, Paid Social and Programmatic
- Strong working knowledge of Marketing and Digital Marketing
- Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
- Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
- Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
- Strong working knowledge of Tableau
- Working knowledge in Google Tag Manager and/or Adobe Tag Manager
- SQL, R or Python knowledge and experience with database administration a plus
- BA Marketing/Analytics MS Marketing/Business Analytics a plus
Responsibilities
- Leading their team of Analysts in ensuring timely and accurate delivery of analysis across assigned client accounts
- Leading their team in the development and execution of campaign measurement and data strategies
- Developing Analytics talent on their team
- Promoting and developing a culture of best-in-class customer service for clients, partners and internal stakeholders
- Developing and executing frameworks to guide complex projects
- Developing and executing cross channel media measurement and testing plans
- Consulting with colleagues and clients on measurement strategies/techniques
- Ensures appropriate analytics integration into all agency production processes
- Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results
- Works independently and with the team in assessing client media programs
- Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
- Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
- Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses
Preferred Qualifications
- Ad agency experience a plus
- Experience in presenting analyses to both small and large groups