Associate Director – Brand and Content Marketing

Associate Director – Brand and Content Marketing

Requirements

• Minimum of 10 years of progressive marketing experience
• Demonstrated experience with leading/managing a team of direct reports
• Proven ability to manage a changing workload in a dynamic deadline-driven environment
• Demonstrated ability to lead a team of high performers
• Evidence of strong conceptual thinking and innovation – a proven track record of generating new ‘big’ ideas and concepts that delivered measurable results
• Experience with B2B and B2C activities
• Proven ability to lead a group of creative, independent and strong-willed individuals to deliver to stated project objectives on time and within budget
• Ability to collaborate with colleagues across various business groups and geographies while aligning on business initiatives
• Ability to analyze and guide sound business decisions based on research data and other input
• Experienced in planning and budgeting process including financial business cases
• Outstanding presentation skills and the ability to command respect among peers and the management staff
• Ability to provide strong & dynamic leadership when faced with ambiguity
• Ability to interface effectively with executive management across different business functions
• Excellent negotiating, influencing, consensus-building and conflict-resolution skills
• Strong team player who is comfortable nurturing and supporting the development & internal visibility of his team members
• Expert knowledge about working in a complex environment with multiple internal and external partners
• Proven track record in project management, including managing contributions of remote teams.

Responsibilities

• Understands and sets overall objectives for ECP & Retail marketing programs; oversees and approves programs and projects; aligns programs within the Customer Lifecycle framework and calendar/merchandising planning
• Partners closely with the Product Marketing team to plan and support the introduction of new products to the ECP & Retail channels
• Develops and Drives Strategy, including messaging and positioning, coordinating, overseeing and implementing ZEISS brand communications
• Conducts training on ZEISS brand strategies, products and programs
• Leads B2B and B2C PR and outreach activities within ECP & Retail channels, including strategy development and execution, managing agencies and any necessary crisis communications efforts
• Supports the development and execution of a communications plan for new products and initiatives, producing compelling, educational and persuasive content
• Consistently assesses effectiveness of activities and programs
• In close collaboration with the Digital Business Transformation team, deploys marketing campaigns & strategies for all channels
• Collaborates with Senior Leadership, serving as a business and marketing expert, working across the organization and global businesses to ensure Retail B2B and B2C programs are scalable and meet overall business and revenue objectives
• Aligns with ECP & Retail Sales Organizations to generate demand via go-to-market campaigns and ensures that Sales is up to date on B2B and B2C customer marketing initiatives
• Defines, prioritizes and executes customer-centric marketing strategies for a portfolio of key ZEISS ECP & Retail accounts that bring greater business value to ZEISS
• Participates on cross-functional projects to understand and improve customer experience, retention and growth
• Identifies cross-channel synergies and opportunities to grow our business and/or save money
• Interacts with key customers and prospects to identify new opportunities for improving marketing effectiveness
• Sets and executes on overall business objectives for ECP & Retail Customer marketing programs and campaigns
• Works closely with the Internal Creative Services team, including creative design for print and merchandising tool development
• Manages a network of agencies to support B2B and B2C initiatives
• Provides marketing skills and expertise by building, developing and managing a team capable of carrying out the necessary strategies and tactics
• Ensures consistency and best practices are adopted across programs and teams
• Ensures viability and scalability of processes, global consistency/compliance and program effectiveness
• Sets priorities and manages initiatives across the team and reports on their outcomes
• Manages all direct reports and is responsible for the performance management and hiring of high-caliber employees within the team
• Regularly conducts market research and customer surveys to ensure our products, promotion and services are effective and well-adapted
• Regularly seeks key customer and consumer insights
• Ensures budgets and schedules meet corporate requirements
• Works in close collaboration with other members/teams of the US and Global Marketing organizations
• Follows safety standards and reports any safety concerns to leadership.

Preferred Qualifications

No preferred qualifications provided.