Associate Director – Market Research and Competitive Intelligence

Associate Director – Market Research and Competitive Intelligence

Requirements

• Bachelor’s Degree required; Advanced degree (MBA/PharmD) preferred.
• 8+ years of advanced analytics, marketing, market research, competitive intelligence, commercial operations, management consulting or related functional experience within the bio-pharmaceutical industry required.
• Pharmaceutical/Biotech or relevant consulting experience required.
• Expertly navigates and interprets market trends and competitor insights, applying advanced analytical skills.
• Skilled in creating persuasive presentations, influencing cross-functional teams and guiding strategic decisions based on outside-in (PMR/CI) insights
• Extensive knowledge and application of principles, concepts, practices, and standards surrounding primary market research.
• Driven, highly self-motivated, confident individual with desire and ability to own a high-profile part of the business.
• Ability to prioritize and manage multiple tasks/assignments to demanding deadlines with no supervision.
• Ability to influence without authority and challenge the business decisions of senior leaders.
• Demonstrated ability to problem-solve and implement solutions.
• Strong presentation skills with ability to effectively communicate complex concepts.
• Concise and impactful written and verbal communication skills.
• Proven ability to effectively operate and influence cross-functionally and in a matrix environment.
• Project planning and management skills.
• Excellent communication and presentation skills.
• Vendor and budget management.

Responsibilities

• Accurately assesses business issues faced by business stakeholders and develops appropriate market research and approaches to address them.
• Leads market research projects independently that inform the brand strategy, including identification of market research needs, vendor selection and PO management, design, execution and interpretation of market research studies.
• Leads competitive intelligence efforts, interprets findings, and provides insights and recommendations to senior leadership, including leveraging and collaborating appropriately with Global market research and CI colleagues.
• Acts as the strategic insights partner to the brand team, contributing to brand strategy and translating market research and CI insights into actionable recommendations.
• Has the organizational courage to challenge ‘business as usual’ approaches if they do not align with radical simplification and key strategic initiatives, and is willing to deliver objective, yet unfavorable news.
• Is viewed as the market research and CI ‘thought leader’ within their domain, exploring innovative techniques, and assessing the ‘ROI’ of these novel approaches.
• Demonstrates the ability to modify and prioritize the plan as needs change.
• Creates proposed budgets for market research and competitive intelligence to assist franchises in financial planning, and regularly tracks and reports on spend vs. plan, as well as coordination of all POs, invoices, and accrual phasing.
• Understands the overall market dynamics in which the RDBU brands compete.
• Prepares and delivers presentations in a concise manner, focusing on ‘what matters’, and expert at facilitating discussions around strategic trade-offs.
• Owns PMR and CI aspects of Situational Analysis during brand planning by consolidating critical/relevant insights from yearly information-gathering activities.
• Collaborates with analytics team to synergize insights and analytics into actionable recommendations to the brand team, including pressure testing analytics findings based on triangulation with primary MR and CI work.
• Mentors and (if appropriate) manages junior MR/CI colleagues on functional best practices and Takeda leadership behaviors.

Preferred Qualifications

• Advanced degree (MBA/PharmD) preferred.