Associate Director – Regional Marketing
| Company | AstraZeneca |
|---|---|
| Location | Pennsylvania, USA, Tennessee, USA, Kentucky, USA, West Virginia, USA, Ohio, USA, Indiana, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s Degree
- 3+ years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales management, strategic planning
- 3+ years of Oncology marketing
- Documented success in partnership-building with industry thought leaders
Responsibilities
- Develop, design, and implement a Regional Marketing Action Plan (RMAP) that aligns with brand strategic imperatives and is focused on achieving commercial objectives, generating insights, and building advocacy from key external thought leaders.
- Identify and effectively engage a core group of 35-50 National, Regional, and Community ESEs, utilizing advanced scientific, communication and business skills that build advocacy of the brand.
- Generate timely and actionable customer insights that inform brand strategy, decision-making, and other important marketing initiatives.
- Compliantly manage multiple program budgets, timelines, processes, and procedures while adhering to required policies and trainings/certifications.
- Collaborate with field sales leadership, account directors, and other brand partners to develop and execute local regional strategies and tactics based on geographical market needs and opportunities.
Preferred Qualifications
- Advanced Degree (MS, MBA, or PhD)
- 10+ years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales management, strategic planning
- 5+ years of Oncology marketing or sales experience
- Extensive, documented thought leader/ key opinion leader (KOL) management
- MBA in relevant field