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Associate Manager – Social Media + Content
| Company | Maesa |
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| Location | New York, NY, USA |
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| Salary | $70000 – $80000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Junior, Mid Level |
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Requirements
- 2-3+ years of experience executing across social media and brand content strategies
- Experience in a consumer facing brand; Beauty & haircare experience preferred, but not required.
- Knowledge of all major social platforms (key focus: TikTok, Instagram + YouTube Shorts), including their products, user behaviors, and trends
- Experience with photo & video content creation tools (e.g. CapCut, InShot, Canva, etc.)
- Experience using social media reporting platforms such as Dash Hudson
- Experience growing and maintaining brands on social media
- Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices
- Finger on the pulse of culture – obsessed with pop culture and what’s trending
- Experience of taking pop culture trends and syncing them with brand
- Ability to prioritize and manage multiple projects
- Ability to pivot + adapt plans to changes in the market or with shifts to the brand’s objectives
- Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once
Responsibilities
- Lead the development of social strategy alongside Director, Integrated Marketing, ensuring it’s in line with brand priorities and objectives across all owned channels
- Craft and execute creative social media marketing plans tailored by platform (including TikTok, Instagram, YouTube Shorts, and emerging platforms) that layer into the larger brand strategy
- Own social media content calendar planning and on-time execution across platforms
- Conceptualize and create trending social media content on a weekly basis
- Daily, weekly and monthly performance analysis to inform strategy and creative optimization; never afraid to pivot from existing plans or calendars
- Exhibit best-in-class and timely community engagement, both proactive and reactive, always through brand tone of voice
- Obsess over social media to identify NEW and emerging social content opportunities and trends, positioning brand at the forefront of culture amongst our target audience
- Manage collaboration and go-to-market processes with key cross-functional partners, fostering an end-to-end process with robust project management skills
Preferred Qualifications
- Beauty & haircare experience preferred, but not required.
