Associate Marketing Program Specialist

Bachelor’s degree in marketing, Communications, Business, or a related field.
2-5 years of experience in marketing program management, campaign execution, or related roles.
Strong project management and organizational skills with the ability to handle multiple priorities.
Experience with marketing software, CRM platforms, and digital marketing channels.
Strong analytical skills and ability to interpret marketing performance data.
Excellent communication and collaboration skills.
Creative thinker with a problem-solving mindset.
Familiarity with SEO, PPC, and social media marketing is a plus.

Develop and implement marketing programs across various channels, including digital, email, social media, events, and partnerships.
Manage timelines, budgets, and resources for marketing programs, ensuring on-time and high-quality deliver.
Assist in organizing trade shows, prospecting events and industry events to drive brand awareness and customer engagement.
Manage the end-to-end fulfillment, distribution and tracking of Tekion swag for prospects, customers and employees.
Collaborate with content creators, designers, and external vendors to develop engaging marketing assets such as emails, landing pages, presentations, and promotional materials.
Monitor, analyze, and report on key performance indicators (KPIs) to assess program effectiveness and optimize future campaigns.
Work closely with sales, product marketing, design, and other teams to align marketing efforts with business goals.
Conduct market research and competitive analysis to identify trends, opportunities, and best practices for program improvements.

Experience working in software technology or a technology-based company is preferred
Knowledge of graphic design tools like Adobe, Canva, etc.
Experience managing agency or vendor relationships is a plus.