Associate Media Director

Associate Media Director

Requirements

• 7+ years of experience with media planning, primarily in an integrated agency environment, integrating with creative teams
• Digital media planning and buying experience (e.g. display, online video, programmatic, native, influencer marketing, paid social and paid social)
• Print/OOH planning and buying experience
• TV/Video planning experience (e.g. experience planning linear and advanced tv (e.g. OTT, addressable TV, connected TV)
• Demonstrated ability to manage and lead across multi-office internal agency environment and multi-agency external client engagements
• Strong experience and integration with research/planning and analytics/measurement/optimization

Responsibilities

• Embody and support the vision and strategic direction of the VML connections department
• Be part of client leadership teams along with client engagement, creative and strategy representatives
• Lead approach on how to best solve the most interesting client problem/challenge
• Leads client discussion, works to build trust and instill client confidence
• Manage the flow of client media-related issues. Create solutions and resolve problems
• Develop and maintain excellent relationships with VML connections clients
• Coach and lead your direct reports and manage their performance
• Embody VML’s integrated connections planning approach, working closely with the creative team to drive innovative, effective ideas that meet our audience where they live
• Spark ideation of interesting and emerging media ideas
• Proactively share industry news and implications with cross-discipline teams & clients
• Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation
• Be a champion of consumers/audiences, finding ways to engage them with empathy and understanding
• Define strategic bodies of work needed to solve business problems. Lead and vet strategic POVs against ingoing media objectives and interrogate best practice application
• Ensure media plans execute as planned and approved, on schedule and non budget
• Work with the analytics team to measure media performance while in market, uncovering what happened and why, making recommendations for optimization
• Develop recap reporting to understand and document final campaign performance against goals, any critical learnings for future campaigns

Preferred Qualifications

• Possess outstanding verbal and written communication skills
• Adept at using media research and planning tools to determine audience size, create personas, uncover actionable insights
• Have demonstrated success with client relationships, team management and media planning
• Able to juggle multiple projects and deadlines at once
• Curious and tenacious