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Associate Media Director
| Company | Critical Mass |
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| Location | Chicago, IL, USA |
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| Salary | $110000 – $140000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Bachelor’s Degree required
- Strong Understanding of media landscape
- 5+ years of hands-on media management experience in online advertising with a focus on performance
- In-depth experience with Search, Social, and/or Programmatic channels is a must
- Understanding of activation & optimization techniques across self-serve performance platforms a must
- 2+ years of demonstrated success in managing and leading people
- Proven ability to lead and manage teams
- Technically strong quantitative skills, including analytical abilities and math proficiency
- Demonstrated critical thinking and problem solving abilities
- Solid verbal and written communication skills, with polished presentations skills a must
- Ability to work successfully with teams on multiple projects under tight deadlines
- Desire to work in an industry which is constantly evolving and presenting new and unique challenges
- Ability to sell ideas clearly and deliver values
Responsibilities
- Responsible for gathering the research and data needed to formulate strategic plans that will grow client business
- Lead client relationship as day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process
- Coordination of streamlining omni-channel strategies with key partners
- Responsible for presenting strategic recommendations, soliciting feedback and ensuring team can execute on strategy to effectively hit goals
- Reports to Media Director, but acts as key day-to-day account lead over team
- Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
- Develop skills by participating in ongoing training, workshops, etc.
- Support in any new business pitches and related work as required
- Mastery of all relevant tools for reporting, analytics and competitive analysis
- Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
- Maintain professional, productive rapport with sales representatives/media vendors
Preferred Qualifications
- Knowledge of offline media planning is a plus
- Experience in marketing for both brand-building and direct response initiatives
