Associate – Programmatic

Associate – Programmatic

Requirements

• At least 1 year of specialized programmatic planning and buying experience.
• Proven ability to build relationships and thrive in highly collaborative work environments.
• Advanced ability to capture and recall detailed information on media buys.
• Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments.
• Strong familiarity with ad operations and campaign management (e.g., tagging, ad-servers, viewability tracking).
• Experience working with large data sets and familiarity with self-service digital platforms like The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo.
• Strong ability in Microsoft Excel expected.
• Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.

Responsibilities

• Plan development: Responsible for vendor communication in support of media plan build out. Manage the creation & maintenance of campaign trackers, plan templates & launch briefs.
• Audience selection: Understand audience partners, platforms and solutions to maximize audience impact through segment selection and application. Be able to isolate insights from audience segment performance for iterative audience development.
• Communication: Ensure painstakingly clear documentation of alignment between plan and platform set up, changes to budgets and creatives and direction, and all other coordination matters.
• Collaboration: Work with colleagues on different accounts and verticals, as well as in different functions like Analytics to develop a perspective for the most effective platforms, tactics and setup for your given campaign charge.
• Platform build out: Lead the campaign set up that translates media plan and launch brief details into platform architecture. & tactical optimizations.
• Optimization plan: Organize your bidding and optimization outline ahead of time and be able to deliver on optimization impact through the implementation of best practices for bidding, budget management, ad operations and reporting.
• Change logs: Manage change logs in order to demonstrate the throughline of optimization changes to campaign kpi improvement.
• Training: Learn key programmatic strategy and optimization concepts, technology and tasks; maintain a steep but accelerated learning curve toward subject-matter expertise. Attend and participate in weekly status meeting.
• Knowledge share: Educate internal and external clients on programmatic capabilities and case studies.

Preferred Qualifications

• Preference to work on the disruptive side of business, with new technology.