Associate Shopper Marketing Manager – Condiments
| Company | Unilever |
|---|---|
| Location | Minneapolis, MN, USA, Rogers, AR, USA |
| Salary | $86080 – $129120 |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Mid Level, Senior |
Requirements
- Undergraduate degree in Marketing, MBA a plus
- 3-5 years’ experience in development of brand business objectives and marketing strategies
- Demonstrated knowledge of the consumer packaged goods industry, retail channels and account specific marketing
- Strong communication & influencing skills
- Understanding of promotional tactics, process flow, execution and fulfilment processes
- Proficient in Excel and PowerPoint
- Experience in digital marketing and understanding of consumer behavior in this space
- Creative thinking to approach things differently than historical plan
- Attention to detail, planning and preparation
- Highly organized; able to multi-task and communicate with numerous touch points
- Able to identify and present new opportunities to Customer Development, Foods Leadership and our customers
- Ability to fully collaborate with multiple stakeholders; is driven to achieve mutual objectives as one collective team
Responsibilities
- Connect E2E planning for Condiments across Club, Target, and Value customers
- Work with cross-functional partners and Shopper Marketing colleagues to ensure that Condiments priorities are embedded across customer plans
- Lead Club planning at Club, Target, & Value channel customers, developing fully integrated plans that draft off the brands’ national demand creation efforts
- Analyze, measure and optimize shopper marketing plans by understanding business results, shopper dynamics industry insights
- Identify retail-specific business building opportunities to set the strategy for efficient and effective programming
- Drive thought leadership and strategic thinking while building strong relationships with brand teams, CBD, cross-functional partners and the customer
- Deliver annual planning for Club, Target, and Value customers, including writing agency briefs, customer presentations, agency guidance, creative reviews and program evaluation
Preferred Qualifications
- Ability to connect diverse set of internal and external stakeholders
- Passion for winning and finding creative solutions
- Strong storytelling skills to educate and inspire retailers
- Mindset geared towards change and innovation
- Ability to think differently in a competitive environment