Associate Social Media Manager – GQ

Associate Social Media Manager – GQ

Requirements

• A minimum requirement of 2+ years social media management experience
• Passionate about existing and emergent social media platforms and growing audiences
• A strong understanding of social media trends and how to translate these into content for brands
• Familiarity of social video content and formats – experience of video strategy a bonus
• Positive team player and an enthusiastic work ethic
• Familiarity with GQ’s editorial content and tone of voice
• Strong writing and communication skills
• Good understanding of social media analytics and how to use data to inform strategy
• Experience optimizing social media content for engagement and/or traffic
• Strong editorial judgement
• Excellent organizational skills, focus, and attention to detail
• An established ability to synthesize and communicate information quickly
• Must complete an edit test (writing samples are a plus)
• Some weekend and evening work may be required

Responsibilities

• Write, schedule, and optimize daily posts across multiple social platforms, including Instagram, TikTok, Facebook, X/Twitter and Pinterest
• Write top-notch social media copy in the GQ tone of voice with high attention to detail
• Work closely with editorial stakeholders to roll out cover stories and features across social media platforms
• Make content recommendations to the editorial team informed by social media trends
• Pitch social angles and social-extension ideas that align with editorial objectives across both print and digital
• Build creative assets for various social platforms and write creative briefs for assets
• Collaborate with video producers on the ideation and creation of social first videos and franchises
• Coordinate with editors and publicists to ensure talent promotion on social
• Brainstorm new ideas and plan rollout strategies for testing with the audience development team
• Attend events to cover social media posting
• Monitor social media conversation and ideate reactive content for engagement on key social platforms
• Plan, design and implement successful social strategies on cover reveals, tentpoles (such as Oscars, Met Gala) and global and local stories
• Report on content performance and present social insights and best practices to GQ and Conde Nast’s digital and audience development team
• Oversee social media content calendars considering key tentpoles, events and GQ schedules
• Engage with our audience through thoughtful, impactful, relationship-driven communication
• Own the GQ Box publishing schedule and execution of posts on GQ accounts

Preferred Qualifications

• Familiarity of social video content and formats – experience of video strategy a bonus